New social media trends emerge every year, just as new trends in other sectors do. While new permanent trends emerge in every sector every year, certain phases in travel, clothing and even car ownership change somewhat year-on-year. As with new trends in any other sector, new social media trends may come and go depending on a number of factors including current events, public opinion, and the general outlook for that particular segment of society. A brief review of some of the more popular social media trends currently underway reveals some of the latest and most popular ways for individuals and businesses to engage with their audience.
One of the more popular new social media trends involves video. Videos are by far the fastest-growing segment of the Internet and videos can reach millions of people within minutes. While traditional media may still hold some sway among younger generations, videos represent an easy way for businesses to engage with a younger generation and to create a link to their brand. One particularly interesting trend in videos is viral videos, in which a business creates a video that goes viral and then allows it to travel throughout the Internet and place ads where it will most likely be viewed. In many cases, video marketing is an excellent method for businesses to engage with a target audience and to provide information about their products and services.
Another popular trend is increased social e-commerce. This may seem strange given the growing tendency for customers to move away from brick and mortar retailers in favor of doing business online. However, in recent years, more businesses have chosen to create a presence on the Internet through a website rather than having a physical presence. This new trend has opened up new doors for businesses in terms of marketing and advertising campaigns and it has also increased the amount of competition for businesses who have an online presence. Social e-commerce is one of the best ways for brands to increase their exposure to their target audience while also increasing engagement among followers.
YouTube has created an influential platform for new social media marketing trends. Users can submit content to be reviewed by millions of users across the globe, which allows for a high volume of potential customers to be reached. With the advent of video-sharing sites such as YouTube, users are able to leave reviews of products and services that they have previously tried. Reviews are often left by consumers who have been extremely satisfied with the product or service, which allows a business to focus on generating a buzz around their brand.
The fourth new trend focuses on influencers. Influencers have become increasingly important in recent days as brands seek to communicate with their target audience. Influencers can provide information and commentary on the products and services offered by a brand, allowing customers to engage with them on a more personal level. As a result of this trend, customers are looking to follow brands on Twitter, Facebook, LinkedIn, and other channels to see what they are saying about the brand and how they are influencing their decisions. Additionally, this trend is driving revenue through new and innovative ways to monetize influencers' influence.
The fifth and final trend is built on engagement. Users are trending towards increased engagement, meaning that they are leaving comments on posts and engaging with pages more than ever before. This form of engagement is especially helpful when a user is feeling a little overwhelmed by the many options available on a social media page. Engagement is a great example of a new trend that is being used to help brands communicate with customers. Engagement is also a great example of how consumers are trending towards creating an overall experience that is enjoyable on a variety of channels.